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We’re the real deal. Our fine jewelry is made from real metals and real stones with conflict-free sourcing so that you can express yourself with affordable, responsible luxury every day. We’re innovators in the piercing world since 1969, and now offer more piercing options than ever.
We’re all about empowering you to unabashedly celebrate yourself, whoever that may be. No matter your mood or current style, our fine jewelry and piercing options create endless possibilities for self-expression. Being fearless is the essence of style, and we enable everyone to have the courage and confidence to love and embrace their true selves.
We believe everyone should be part of the conversation. We strive for a culture of inclusivity and diversity in our business practices and beyond. We’re committed to elevating underrepresented voices through partnerships with organizations that also champion these values.
We proudly support the It Gets Better Project’s mission to uplift, empower, and connect LGBTQ+ youth around the globe. Last June, in honor of Pride Month, we created a limited-edition SAY GAY necklace and donated 100% of the retail sales to the It Gets Better Project. We look forward to furthering our partnership with the IGBP in 2023 and beyond.
We’re proud to contribute to the $89 million raised by Signet Jewelers’ banners for St. Jude kids since 1999. Throughout the year, we accept online donations, and host give at the register opportunities. We also host a year-round employee giving program and offer team-member matching gifts.
We’re excited to further grow our partnership with Black in Jewelry Coalition in 2023 and continue supporting the advancement of Black professionals in the jewelry industry.
